A former journalist, Geoff continues to write, and has authored five books. Most recently he published his second novel Perseverance, co-authored Marketing in the Round, and wrote the social media primer Welcome to the Fifth Estate. Professionally, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also advised numerous start-ups, mid-cap companies, and nonprofits, including United Way of America, Live Earth, The Case Foundation, Razoo, Environmental Defense Fund, the Philanthropy 2.0 Project, Tekelec, Network Solutions, Vocus, the Washington Nationals, and Sully Erna (Godsmack lead singer).
Geoff organized the first Give to the Max Day: Greater Washington in 2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. He also started and sold social media boutique Livingston Communications (2009). He was won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, as well as an Axiom Award for Now Is Gone.Geoff is a regular conference keynote and panelist. He has presented for Mashable, Social Media for Nonprofits Atlanta and Boston, MarketingProfs, SUPERCOMM, CES, Penton Media, TEDx Peachtree, Procter & Gamble, Comcast, Dell, the U.S. Army (three different commands), several PRSA chapters, several Social Media Club chapters, three Social Media for Nonprofit conferences, several Ignites, Mid-Atlantic Marketing Summit, SxSW, NTC, Vocus, Radian6, Hubspot, SAIC, GDIT, the Robert Wood Johnson Foundation, the Project Management Institute Europe and Middle East, the New Media Nouveaux Conference, Nonprofit 2.0, BlogPotomac, BlogOrlando and the Direct Marketing Association of Washington.
